back to top

The Tourist Industry

Wartburg and Classical Weimar, Hainich and the Thuringian Forest – in Thuringia, cultural world heritage meets natural world heritage. There's something to discover on every corner. Everything is easy to reach, without rushing and without stress. This makes the region attractive both for tourists and for investors in tourism.

At a glance

You will find it easy to unleash Thuringia’s potential as a location for nature, culture and day-trip tourism because the state’s tourism strategy has prepared the ground for future investments. A Lead Generation Programme initiated by the Thuringian Ministry for Economy, Science and Digital Society (TMWWDG) focuses on locating premium hotels and holiday parks at destinations that are very popular with tourists. These measures are accompanied by attractive incentive programmes.

Investors and hotel operators interested in starting activities in Thuringia benefit from our comprehensive range of free services.



  • support you in your search for a suitable location for your tourism project
  • inform you about the market and business environment
  • liaise with local authorities
  • provide information about relevant tourism networks and introduce you to project partners with expertise in planning regulations
  • give consultation on incentive programmes and financing options and accompany you during the application process
  • assist with recruiting skilled staff

Facts and figures

  • 10.3 million nights' accommodation (2019)
  • 4.1 million guest arrivals (2019)
  • Average visit time 2.6 days per guest (2019)
  • Approx. 63,000 guest beds in 1,280 establishments
  • 80,500 jobs directly and indirectly dependent on tourism in Thuringia
  • Sales revenue accounts for 1.8% of the total economy
  • Potential of 180 million guests in a surrounding area of 500 km
  • Perfect location and accessibility in the center of Germany

Nature tourism

Thuringia's uniquely diverse landscapes offer excellent potential for tourism away from the hustle and bustle of the cities.

Thuringia stands out with:

  • Eight "National Nature Landscapes"
  • The Rennsteig – the famous, most extensive long-distance hiking trail in Europe
  • Ideal conditions for open-air activities, such as hiking, riding, golfing, canoe camping, cycling, mountain biking, climbing, swimming, sailing, kitesurfing, skiing, tobogganing
  • Good opportunities for health and relaxation, such as spas and forest wellness centres
  • A wide range of excursions and opportunities for adventure
  • Plenty of cultural attractions within easy reach (natural world heritage meets cultural world heritage)
  • Local cooperation partners for unusual natural attractions

Cultural tourism

With its unique density of cultural highlights, Thuringia has excellent potential for cultural tourism.

Thuringia stands out with:

  • Three UNESCO Cultural World Heritage Sites: the Wartburg, the "Classical Weimar" complex and the Bauhaus
  • A high density of historically significant, unique towns/buildings
  • Well-maintained and carefully restored historic inner towns
  • Sites where many famous personalities lived and worked, including Luther, Bach, Goethe, Schiller, Herder, Gropius, Klee, Kandinsky and Feininger
  • A huge number of castles and palaces
  • A wealth of museums, theatres, orchestras, traditional festivals and events
  • Its living traditions and unique crafts such as glass-blowing and instrument-making
  • A wide range of natural activities within easy reach (cultural world heritage meets natural world heritage)

Conference tourism

With its central location at the heart of Germany and its attractive surroundings, Thuringia has great potential for conference tourism.

Thuringia stands out with:

  • Short travel times because of its ideal motorway connections and the ICE rail link in Erfurt
  • Natural and cultural tourist attractions
  • Famous scientific institutions and dynamically growing industries
  • A broad range of opportunities for supporting and accompanying Programmes
  • Various opportunities for innovative MICE concepts in connection with the natural environment

Selected Companies

Spa & GolfResort Weimarer Land, Blankenhain
Winner of the Thuringian Tourism Prize 2018
212 beds, category: 4-star S, panoramic spa, 36-hole golf Course

Bio-Seehotel & MANOAH Häuser am Zeulenrodaer Meer, Zeulenroda
176 rooms & Cottages, category: 4-star, climate-neutral wellness and conference Hotel

Hotel Elephant Weimar
The most famous hotel in Thuringia.
99 rooms and suites, newly renovated and reopened

AHORN Berghotel, Friedrichroda
457 rooms, category: 3-star S, family and activity holidays in the Thuringian Forest, Thuringia's largest conference hotel with a capacity of up to 600 people

Other selected companies:

back to top

Search database

Industrial sites

screen your results

    Companies and technologies

    screen your results

      Thuringia offers about 400 fully developed and immediately available industrial and commercial sites of all sizes. Our online database gives you an overview of potential properties. In combination with our Company Database, that lists more than 4,000 approved profiles of Thuringian companies, you can also check which companies are located at your chosen site. In addition, this search function is also available for research institutions.