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The Tourist Industry

Wartburg and Classical Weimar, Hainich and the Thuringian Forest – in Thuringia, cultural world heritage meets natural world heritage. There's something to discover on every corner. Everything is easy to reach, without rushing and without stress. This makes the region attractive both for tourists and for investors in tourism.


With its comprehensive mixture of nature, culture and prosperous businesses, Thuringia is a destination that offers the tourist industry great potential for investment. The central location, good motorway connections and the ICE rail link in Erfurt mean that the region is easy to reach. Trends such as "holidays in Germany" or "walking and hiking" are very positive for Thuringia as a tourist Destination.

To make the best of the opportunities offered her in the areas of nature, culture and conference tourism, the Free State is offering a new approach based on the 2025 State Tourism Strategy. As part of this, the State has improved its subsidy programmes and expanded access to financing programmes for the hospitality industry. In addition, you will be individually supported with a full range of services provided by the "Team Tourism Industry" established here, from your first project idea through to implementation.

Facts and figures

  • 9.9 million nights' accommodation (2017)
  • 3.9 million guest arrivals (2017)
  • Average visit time 2.6 days per guest (2017)
  • Approx. 63,000 guest beds in 1,280 establishments
  • 80,500 jobs directly and indirectly dependent on tourism in Thuringia
  • Sales revenue accounts for 1.8% of the total economy
  • Potential of 180 million guests in a surrounding area of 500 km

Nature tourism

Thuringia's uniquely diverse landscapes offer excellent potential for tourism away from the hustle and bustle of the cities.

Thuringia stands out with:

  • Eight "National Nature Landscapes"
  • The Rennsteig – the famous, most extensive long-distance hiking trail in Europe
  • Ideal conditions for open-air activities, such as hiking, riding, golfing, canoe camping, cycling, mountain biking, climbing, swimming, sailing, kitesurfing, skiing, tobogganing
  • Good opportunities for health and relaxation, such as spas and forest wellness centres
  • A wide range of excursions and opportunities for adventure
  • Plenty of cultural attractions within easy reach (natural world heritage meets cultural world heritage)
  • Local cooperation partners for unusual natural attractions

Cultural tourism

With its unique density of cultural highlights, Thuringia has excellent potential for cultural tourism.

Thuringia stands out with:

  • Three UNESCO Cultural World Heritage Sites: the Wartburg, the "Classical Weimar" complex and the Bauhaus
  • A high density of historically significant, unique towns/buildings
  • Well-maintained and carefully restored historic inner towns
  • Sites where many famous personalities lived and worked, including Luther, Bach, Goethe, Schiller, Herder, Gropius, Klee, Kandinsky and Feininger
  • A huge number of castles and palaces
  • A wealth of museums, theatres, orchestras, traditional festivals and events
  • Its living traditions and unique crafts such as glass-blowing and instrument-making
  • A wide range of natural activities within easy reach (cultural world heritage meets natural world heritage)

Conference tourism

With its central location at the heart of Germany and its attractive surroundings, Thuringia has great potential for conference tourism.

Thuringia stands out with:

  • Short travel times because of its ideal motorway connections and the ICE rail link in Erfurt
  • Natural and cultural tourist attractions
  • Famous scientific institutions and dynamically growing industries
  • A broad range of opportunities for supporting and accompanying Programmes
  • Various opportunities for innovative MICE concepts in connection with the natural environment

Selected hotel projects

Spa & GolfResort Weimarer Land, Blankenhain

Winner of the Thuringian Tourism Prize 2018
212 beds, category: 4-star S, panoramic spa, 36-hole golf Course

Bio-Seehotel Zeulenroda, Zeulenroda am Thüringer Meer

176 rooms, category: 4-star, climate-neutral wellness and conference Hotel

Hotel Elephant Weimar

The most famous hotel in Thuringia.
99 rooms and suites, newly renovated and reopened

AHORN Berghotel, Friedrichroda

457 rooms, category: 3-star S, family and activity holidays in the Thuringian Forest, Thuringia's largest conference hotel with a capacity of up to 600 people

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      Thuringia offers about 400 fully developed and immediately available industrial and commercial sites of all sizes. Our online database gives you an overview of potential properties. In combination with our Company Database, that lists more than 4,000 approved profiles of Thuringian companies, you can also check which companies are located at your chosen site. In addition, this search function is also available for research institutions.