The company is operating on the one hand as a holding company and on the other hand as an advertising company. - As a management and financial holding company with a central service unit for its portfolio companies, the Company is responsible for the entrepreneurial management and control of the operating portfolio companies. It represents these companies as a whole externally. In addition, as a service holding company, the Company offers its portfolio companies and third parties various services through its central service unit, among others in the fields of business administration, IT and innovation management as well as activities in the area of temporary employment. - As an advertising company, the company markets advertising and sponsoring on radio (television and radio) for Mitteldeutscher Rundfunk (MDR) and cooperating radio broadcasters. Within this framework, it also plans and carries out advertising and marketing activities within the framework of the public relations work and self-promotion of MDR, which are suitable for promoting the company's undertakings and the programming and economic interests of MDR and the cooperating broadcasters. If necessary, the Company, together with the other ARD advertising companies, provides programme contributions in accordance with the relevant ARD regulations. The organisation of the advertising television and advertising radio programmes, including all technical broadcasting matters, remains the exclusive responsibility of MDR. The company is required to observe the applicable guidelines for the execution of radio and television advertising. – Furthermore, the object of the company includes activities in the area of the production and exploitation of audio-visual programmes and multimedia applications, the development of new media-related business areas and the provision, rental and leasing of studio facilities and office space for film, television and other audio-visual productions.
- Site will operate under the name MDR-Werbung GmbH until Sep. 2020.
